Visuals are one of the most important things in presenting your White Label App in digital app stores. The logo, screenshots, and feature graphics are the first things that your potential users will see, and according to what they see they will make a decision to upload and use your app or not. It is very important to make a first impression and encourage users to use your app. And graphics are your friends to help you in it. Moreover, Apple and Google have strict requirements for graphics you upload to the stores. That is why it is super important to prepare the graphics of your White Label App well before posting it to the stores. This is a very important stage and we strongly recommend not to neglect this stage.

Let's observe the minimum kit of graphics you need to prepare for uploading it to the AppStore and GooglePlay:

  • Icon for AppStore

  • Icon for GooglePlay

  • Screenshots for AppStore (2 sets minimum)

  • Screenshots for GooglePlay (at least 1 set required - 3 sets recommended)

  • Feature graphic for GooglePlay

Let's observe the main tech requirements to prepare the graphics for your app.

Apple AppStore

1) Icon for AppStore

App Icon Attributes

All app icons should adhere to the following specifications.

Attribute

Value

Format

PNG

Color space

Display P3 (wide-gamut color), sRGB (color), or Gray Gamma 2.2 (grayscale). See Color Management.

Layers

Flattened with no transparency

Resolution

1024x1024 pt (1024x1024 px @1x)

Shape

Square with no rounded corners

More specific requirements and specifications can be found on the official Apple website: https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/app-icon/

2) Screenshots of your app for AppStore

For submitting your White Label app to Apple AppStore you have to prepare at least 2 sets of screenshots (1 set = 4-10 screenshots):

Set №1 - for 6.5 inch display

Number of screenshots: up to 10

File type: JPEG or PNG

Video preview: yes, 15-30 seconds up to 3 videos (optional)

Sizes:

6.5 inch (iPhone XS Max, iPhone XR)

1242 x 2688 pixels (portrait)

2688 x 1242 pixels (landscape)

Set №2 - for 5.5 inch display

Number of screenshots: up to 10

File type: JPEG or PNG

Video preview: yes, 15-30 seconds up to 3 videos (optional)

Sizes:

5.5 inch (iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus)

1242 x 2208 pixels (portrait)

2208 x 1242 pixels (landscape)

Check Apple requirements https://help.apple.com/app-store-connect/#/devd274dd925 for more information.

GooglePlay

1) Icon for AppStore

Attribute

Value

Format

PNG

Color space

sRGB

Shadow

Do not add shadow

Resolution

512px x 512px

Shape

Square with no rounded corners

More specific requirements and specifications can be found on the official Google website: https://developer.android.com/google-play/resources/icon-design-specifications

2) Screenshots of your app for GooglePlay

For submitting your White Label app to GooglePlay you have to prepare at least 1 set of screenshots. 1 set = 4 - 10 screenshots.

Ideally, you need to prepare 3 sets of screenshots (Phone screenshots, 7-inch tablet screenshots, 10-inch tablet screenshots) for GooglePlay, but in some cases you use one set for all three situations.

Number of screenshots: up to 8

File type: JPEG or PNG

Video preview: yes, 15-30 seconds up to 1 video (optional)

Size: not be less than 320 pixels or more than 3840 pixels

2:1 ratio if it is a portrait

16:9 ratio for landscapes

Check Google requirements https://support.google.com/googleplay/android-developer/answer/9866151?hl=en&visit_id=637683698984452221-2111907317&rd=1 for more information.

3) Feature graphic

Your feature graphic is displayed in various places on Google Play, including:

  • As a cover image for your preview video, if present.

  • For apps, we show a collection of apps in a large format with your feature graphic, including ads.

  • For games, we show groups of recommended games in a large format featuring preview videos and screenshots, where we show your feature graphic.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)

  • Dimensions: 1024px by 500px

Here are some examples of the icons, feature graphics (for GooglePlay only) of the WL app released by our team:

  • icons:

  • feature graphics:

  • screenshots:

Check these articles to prepare good-looking and attractive images for submission of your app on AppStore and GooglePlay:

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