When users share your school on social networks, the social network automatically uploads its name, description, and image to generate a good-looking card.
To control these settings, there are unique HTML tags are used, called microdata.
Microdata is also important for SEO, where search engines determine what your site is about and what to display in search results.
title, og: title - the name of your school, displayed in the browser tab, and in the search title
description, og: description - description of your online school, partially pulled up when searching
og: image - picture when sharing in social networks
Microdata settings for a landing page:
To set up microdata in a landing page, specify in the landing page settings in the SEO section:
To install an image, you need to upload an image in the "General" online school settings:
For microdata in your web school (for example, if the landing page is turned off), its name and description from the general settings are used by default.
Setting your own microdata tags
You can also insert your own microdata tags in the Tech settings section:
For example like this:
<title>My school on Gurucan</title>
<meta property="og:title" content="My school on Gurucan" />
<meta property="og:image" content="https://storage.googleapis.com/bionic-trilogy-222712.appspot.com/330296346332.png" />
<meta name="description" content="Description of my school on Gurucan">
<meta property="og:description" content="Description of my school on Gurucan" />
To check the microdata, you can use the Facebook service:
Important note! For the changes to take effect, you need to reset it manually! This applies to almost all social networks. On Facebook, you need to click Scrape Again.
On VK, you can use the service to reset the micro-markup:
We hope you succeed!
P.S. By the way, you set up your favicon in the same way